Marketing services and customer experience

Question 1 (2500 words)

 1.Analysis – models can help to categorize issues  

2.selection of theory- can be any study unit  

3.Recommendations – make recommendations to resolve all the issues you identify  – detailed recommendations  -one recommendations may solve more than any problem  

4.Demonstrate critical thinking by identifying potential risks/ challenges associated with recommendations   

Service culture is the key of the case study*    

Question 2 (700 words)

 1.apply theory with personal experience  

2.describe the encounter as succinct as possible focus on 

3.evaluating the experience and analyzing why it was good or bad  use one framework to do this  

4.critique the framework in the context of your encounter. what strengths and limitation does it have 

5.can you suggest an improvements to the framework?

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